The Digital Age has introduced an interesting dichotomy among business owners and consumers alike. Marketing and advertising has never been more important (or easier) than it is right now. However, setting yourself apart from competition is the most integral aspect of any successful marketing and advertising campaign. Here’s a few ways to do so:
Custom Materials: It’s not ALL about your online presence, contrary to what some think. If you maintain a brick and mortar store, physical marketing materials are incredibly important. By creating a fun dynamic among customers and employees alike, business owners are setting themselves up for success.
Take ice cream for example: there are more than 2,500 frozen yogurt shoppes and 9% of milk produced in dairy farms is used to make ice cream. A gelato shop may print custom gelato cups and gelato spoons to stick out to their customers. Most Americans will eat ice cream almost 30 times in one year. This creates a huge opportunity for marketing, but the large number of frozen yogurt shoppes creates a decent amount of competition. Having customers eat out of custom ice cream cups is a great marketing technique. Setting yourself apart is imperative.
Social Media: All business owners know how important it has become to maintain a social media presence. However, it’s not enough to simply tweet a fun fact once a week. A key aspect of staying relevant on the internet is to participate in popular hashtags and hold contests. By creating an interactive vibe surround your social media, consumers are more likely to follow and interact with you, which will inevitably increase your visibility.
As a business owner, few things are more important than setting yourself apart from your competition. Whether it be with custom ice cream cups or colorful spoons, it will be worth the effort.
