Starting a juice business isn’t just an incredible way of making a living, but it does improve people’s lives. These days, people are always on the move and hardly have the time to settle and cook a decent meal at home, but they still want to live a healthy life. This is one of the reasons why some people have resorted to starting juice bars.
The juice bar business has grown significantly in the last ten years and is currently valued at $9 billion. Opening a juice bar may seem straightforward—make juice and sell it. However, there are juicing tips you have to take into account for you to be successful.
1. Understand How the Juice Bar Business Works
If you’re thinking of opening a juice bar, it’s important to do a lot of research on the juice bar market so that you have a solid understanding of how the business works. You can do this by studying the operations of successful juice bars. Some of the aspects you should focus on include their marketing techniques, products, and staffing plan.
If you study and implement the operations of successful bar juice businesses in your area, you’ll avoid some of the common beginners’ mistakes. If possible you should work for a successful juice bar before starting your own. This way, you’ll have a solid understanding of the business from an operational point.
2. Study Your Demand and Demographics
Take time to speak to an independent juice bar and franchise owners to find out why they chose the business and how long they’ve been operating. Get to learn some of their greatest struggles as this will help shape your operations. Don’t forget to take note of the locations, unique offerings and prices offered in juice bars around your area.
3. Invest in Quality Equipment
If you want to make quality fresh fruit juice, you’ve got to invest in a good commercial fruit juicer. Regardless of the juice bar recipes you’re ready to try out, you won’t achieve the best if you don’t have quality equipment. If you invest in automatic juicers, you can conveniently supply clients with different fruit juices. It’s also important to factor in the automatic juicers you plan to buy on your initial budget, but most importantly it should be included in your business plan.
4. Be Conversant with the Local Laws on Raw Juice
The laws on raw juice are different in every region. In the United States, the FDA only allows juice business owners to sell RAW juice to consumers via delivery or retail. You can’t sell it in wholesale to third parties who are going to resell it.
The only time you can sell wholesale is if you process it by HPP or pasteurization. If you have a company that owns a production facility and stores, you can sell it through multiple outlet stores. This is still considered selling directly to consumers.
5. Have a Business Plan
Any successful business starts with a business plan. So, once you’ve evaluated the juice market, you should make your business plan. The plan should include important aspects such as growth expectations, staffing plan, target market, supplies, and funding. Other important aspects to include in your business plan include legal requirements, marketing plan, and staffing plan.
6. Have an Expert on Your Team
If you’re opening a juice bar for the first time, you should have someone with experience in your team. It could be someone who has managed a similar business before. It should not necessarily be juice.
The best way to tap the knowledge of a juicing expert is by hiring a consultant who can help you train staff, develop recipes, and make a business plan.
Opening a juice bar business isn’t as easy as you may think. The good thing is that a juice bar is a hit with people of all backgrounds and ages. With great automatic juicers and a solid business plan, you’re on your way to success.
