In any given two week period, according to research by NPD Group, approximately 40% of Americans will eat ice cream. That is a pretty significant potential customer base. However, as we come into the winter months, there will also be a slight decrease in ice cream consumption. Many ice cream retailers close down for the winter season and consumers simply do not consider it as a dessert option. How can you get ice cream back on their mind and into their shopping cart?
Careful placement where they are already shopping
Most grocery stores set up their aisles to promote sales of certain items. These might be items that are not selling frequently or items that need to quickly be pushed off of the shelf, to make way for new ones. Placement of ice cream and ice cream supplies can p (more…)
25 Oct 2017